The World's Most Ethical Companies Essay Example | Topics and Well Written Essays - 1250 words - 1

The World's Most Ethical Companies - Essay Example Blue Shield was started in 1939 by the Medical Association of California. It is based at San Francisco, California. It is one of the oldest health insurance companies and has over 3.5 million members and approximately 65,000 physicians (Richards, 2010). The company has developed several health plans. The main ones are individual health plans and family health plans as some of its products, as it offers to the community. The main purpose of the company is to ensure quality provision of health care services and effective costs favorable to the community. These outstanding motives make the company excel in meeting the needs of the consumers, its approach to the environment, and general employee treatment. 2. Determine at least two (2) ways in which the chosen company behaves in a morally responsible way toward each of the following: a. Consumers  b. The environment c. Employees 2.0 Ethical Behaviors practiced by the company towards the Environment The company wants to develop to be a responsible health care institution. This has been defined by its support of the community development and commitment in taking care of its consumers, who are mainly registered members. The effort made in this case is working hard to be socially responsible. This includes reducing the environmental pollution, recycling of material wastes and provision of composite services as explained below. 2.0.1 Reducing environmental pollution This is one of the vital steps taken by the company. It aims at maintaining good health in the surrounding community, as well as the whole environment. Blue Shield believes in a healthy environment as a critical contribution to the well being of the people of California. Pollution has been reduced by curbing air pollutants that come from the Bay Area including treatment of chemical wastes and dumping products in a safe and environment friendly manner (Reece, 2004). These pollutants are presumed to carry substances that make asthma condition of the affected patients worse. It is in the company’s mission not to only see profitable activities but also to strengthen and protect both the community and environment. 2.1.1 Providing Recycling and Compost Services This has been one of the company goals in its intention to maintain a healthy environment. The company recycles several materials that are environmentally unfriendly but reusable. Items such as plastics, bottles, and used cans and paper are recycled. These materials are not just from the company’s outputs, but also those by the community delivered to the company through a third party. In addition, to ensure a clean environment, there is an effort to use recyclable wares by Blue Shield. The materials can decompose, hence contributing as important nutrients to the soil. The company has also employed the services of a vendor, who takes IT materials for recycling (Reece, 2004) 2.1 Ethical Behaviors of the Company towards Customers The company service to customers is explai ned in their goals, which state clear adherence to complete and satisfactory service to its consumers while ensuring quality and affordable health care. High customer retention rate and ability to have repeat clients are the measures through which the company uses to gauge the effectiveness of ethical behavior and Blue Shield has realized the customers are satisfied. Secondly, the employees mandated with the responsibility to serve and take care of customers and attend to

Fred Jones Constructon Essay Example | Topics and Well Written Essays - 2500 words

Fred Jones Constructon - Essay Example Insofar as the products are concerned, there is also a need to define the branding strategy thast can compete against other brands in the market. And in order to be competitive, there should be some awareness of the competitors’ strategies against which the Fred Jones Construction strategies for storm roof repairs will strive to be more captivating to potential customers. I.Industry & Market Analysis The storm roofing business realized a boom in Dallas right after a tornado touched down in April 2-3.2012 and a year ago in April 27, 2011. $ 100 million worth of insurance claims had been reported in 2011 for Dallas alone, based on the news report of Nielsen and Richter (2012). There were 19 separate warnings about a tornado approaching Dallas population with 6.3 million people. Hail brought by the powerful wind could be as small as peas and as big as a baseball. In mid-June 2012, Dallas experienced â€Å"the massive hail storm† which was estimated to have resulted in $ 2 billion worth of insurance claims (Richter and Berkowitz 2012). And sop, even if 1,000 contractors of roof repairs are tapped to fix all roofing and housing repairs, each contractor would have a potential market of about $2 million. One of the major industry players, MyRoofDfw (2013) in the roof repair industry within Dallas Forth Worth Metroplex disclosed that there are more than 1,000 companies offering the same products and services in the location. But that company also forecasted only about 10% will remain operating within the next 10 years. That company boasts of having the expertise at roof replacement, leak repairs, insurance claims assistance, lowest pricing, free estimates, and free consultancy for home roof condition reviews. Aside from these, the company offers more than a dozen related services listed in its website. Six of those services are free because those are about inspections pertaining to different reasons for repairs. Competitors like Circle H Roofing & Constru ction have communicated to the public the problem of unpredictable weather changes that have damaged roofs due to hail, fallen trees, and strong winds. They have set the customer’s expectations (Circle H 2013) way ahead of the customer’s decision to secure the products and services from their respective companies. This is good because the homeowners can also plan ahead whatever would have to be prepared by the time the products and service crews arrive. Companies offering both products and services are transparent about schedules, how customers may pay through financing, and what repairs are to be expected. They also offer free inspections and quotation. Their products and services are all with warranty from the company that fixed the problems. Furthermore, they assist homeowners in claiming for property damages due to storms. Another competitor, Bennet Roofing (2013) gives importance to the presence and availability of its â€Å"experienced, professional staff† and the capability to â€Å"install and repair all types of residential and commercial roofing† aside from offering free inspection of roof damages. One of its strategies for storm roof repairs is the combination of educating the customers using their website about what needs to be done in order to claim for damages from insurance companies and then to mention towards the latter part that Bennet Roofing offers to perform all those long, tedious step-by-step process for